$1k Blog

I hate SEO.

Quite frankly, when it comes to my list of things I’d rather be doing, SEO isn’t just right down at the bottom - it also has “Would rather shoot myself” scribbled right next to it.

Now, obviously, it isn’t wise to ignore SEO. All things being equal, a search engine-friendly, keyword-optimized website will always perform better than one created without extensive SEO effort.

However, if you’re driving traffic to your website with articles, then you can afford to disregard SEO and instead focus on content. In fact, the only thing you should worry about is whether your article can be found in the EZA database by people looking for thematically-related information.

As an experiment, I wrote an article without any regard to SEO and submitted it to EZA. It received over 100 views in two weeks.

Now, obviously, I could have done better - but keep in mind that the topic I was writing on is not highly popular to begin with, and, if search engine traffic is any indication, not a lot of people were looking for it on the Internet. I reckon I could’ve gotten much better results with a more popular topic (and that’s something I will be trying out over the next few weeks).

Now, let me set the record straight - I am not suggesting that you shouldn’t focus on SEO. SEO, even for EZA articles, can be a huge advantage, especially if you can include your keywords in such a way that the article gets ranked on the top of Google’s SERPs for the selected keyword.

The point is, if you are working with something like weight loss, where almost every last keyword - niche or not - has been “taken” by someone else, you can always write articles that people, not search engines, will read. You might get less traffic than way as compared to going the SEO route, but a bunch of articles like that can quickly add up (and maybe land you the sales you need to start a PPC campaign).