$1k Blog

Niches are like the Matrix - if you don’t believe me, take the following excerpt from the Matrix movie script and replace the word “Matrix” with “niche”:

The Matrix is everywhere. It’s all around us, even in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work, when you go to work, when you pay your taxes.

Now, you might be thinking, “Oh, jeez, not another Matrix-fan-turned-Internet marketer” - but wait…

Yesterday, I found a terrific niche for my next info product - and it came from taking a class at my university. Those of you reading my blog may recall me ranting against one of my professors for bugging me with e-mail reminders at 1:21am. Well, something good has come out of it, after all, since, as part of our classwork, we’ll be expected to do research on a specific area of management, making all sorts of handouts related to it - and then teach it to our classmates.

Think about that one for a minute (I’ll wait): research… create handouts… teach…

Is that a recipe for an e-book, or am I just barking mad?

Better still, since the niche is aimed at upper-level managers, those folks are going to have a lot of money and probably aren’t averse to spending it on a tool that will help them get better. And with five weeks’ worth of research, I’m sure I’ll have plenty of useful information to provide.

So, yes, I suppose I should retract my earlier statement that university education is irrelevant to my Internet marketing career - it can be made relevant, but it takes a madman of a professor to accomplish this feat.

Niches really are everywhere. Taking a class was the last place I expected to find one - but find one I did. So, keep your eyes open, your notepad next to you and always ask yourself - “Can I turn this information into an e-book?”

You’ll be surprised how often the answer is yes.