$1k Blog

Recently, I came across an absolutely invaluable piece of advice in Jim Edwards’ “7-Day E-book” - and, while I cannot disclose all the great stuff you can find in his work, I’d like to share with you one important point.

Sometimes, it can be very difficult to define the scope of your info product - what topics it’s going to cover, what makes it different from the competition, etc. And if you write your sales letter based on the finished product, there’s always a chance that you’ll end up delivering as much as the guy next door.

And if you’re playing the Internet marketing game, you had better overdeliver, right?

Well, that’s why it’s such a good idea to first write the sales letter for your info product, and only then the e-book itself. Why? Because writing a sales letter forces you to deliver on the promises you made in it! Just by explaining what makes your product unique and valuable you already set up a content structure for your e-book.

It’s not a very intuitive technique, but I can assure you that it has worked miracles for my product - and it can help you, too.